Think about the last big ticket purchase you made. Did you find out about the business or product and then immediately become a customer? 61% of marketers say generating traffic and leads is their num...

New year, new marketing goals for your small business. Last year, we rounded up super actionable landing page trends to help you start trying out some new design, copy, and conversion rate optimizatio...

Over the past few years, governments have relaxed and reformed their policies on cannabis and related drugs. In 2018, the U.S. federally legalized CBD if it comes from hemp, and although it’s still ou...

While we’ve always advised you to take Google Ads’ recommendations with a grain of salt, we reinforced this with a little more caution after auto-apply recommendations amped up in 2021, and we’re ampi...

​​SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have t...